Others have said...
The idea for Cookbook has been sparking up in our heads for a while. It evolved from a personal need as it is something we've always wanted to have in our kitchens instead of numerous post-it notes and cut-out recipes that never seemed to work. Cookbook slowly started coming to life while Matija was working as an associate in a corporate Law firm in Ljubljana, Slovenia. Developing the idea acted as a stress reliever and a much-needed creative output after long office hours. It helped balance the abstract world of rules and numbers with our passions: cooking, innovation and design. After Christmas of 2015, he decided to quit his job and fully focus on bringing Cookbook to reality helped by two good friends Špela (Design) and Hana (Marketing). With the help of a number of good friends, colleagues and family we have set up a crowdfunding campaign in July 2016 which was a success. Making the next step from crowdfunding to retail took us a while, however we are now alive, kicking and ready to discover your amazing recipes.
Joy Wilson (Joy the Baker): I really do love the idea of this cookbook + recipe journal. Have a look-see: Project Cookbook
Janez Bratovž (JB Restaurant): Cookbook is a great cooking tool due to its functionality and convenience. The most important quality is its message and idea of creating our own recipes and culinary heritage, since it captures the essence of the cooking process. Today we too often forget that cooking is not about following recipes of others, but a personal experience driven by inspiration and creativity.
Hana, Matija and Špela
photo taken at UAUU gallery in Ljubljana, Slovenia